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Campaign to boycott (Anheuser-Busch) Bud Light Lime T.H.O.T Juice

thotjuiceAnheuser-Busch, has committed more than 930 million dollars in National advertising campaigns and when Elmont Online learned of its "BudLight Lime T.H.O.T." campaign we reached out to two Elmont organizations Girls Pride and Women L.E.A.P. for comment.

The urban dictionary defines the word T.H.O.T as meaning THAT HOE OVER THERE!  This urban slang, according to the urban dictionary, originated from Chicago and made popular by rapper Chief Keef.  Bud Light Lime's current marketing and advertising campaign is attempting to appeal to urban communities by branding their new alcoholic beverage as T.H.O.T JUICE, with flavors in Lime-A-Rita, Straw-BER-Rita, etc.

In addition to the use of a derogatory word or acronym to describe women, the marketing campaign targets young children who are drawn in by the term juice and the sweet enticing flavors advertised.

"Bud Light Lime is conditioning our young boys and men to perpetuate stereotypes and crimes against women by promoting a product that finds it acceptable to demean women by calling them hoes", says Elmont resident and Project Director of Girls PRIDE (Providing Resources for Improvement Dignity and Empowerment), Tammie Williams. "I was shocked when a community resident told me about a drink geared towards young people called T.H.O.T Juice. He was very upset and feared the negative impact this drink can have on young women, who already are labeled and demeaned every day."

Last Updated ( Tuesday, 06 May 2014 09:45 )
 

Haber announces run for State Senate

Adam Haber
“Haber for Nassau” is now “Haber for New York.”
Last Updated ( Friday, 28 March 2014 12:12 )
 

A Teen Champion with Multiple Sclerosis

An 18-year-old track star from North Carolina is making people rethink what is possible for teens with chronic diseases. Kayla Montgomery was diagnosed with multiple sclerosis (MS) three years ago. Multiple sclerosis is an incurable autoimmune condition that harms your body’s nerves. People with MS often have difficulty with mobility, vision, and other functions. Because of her condition, Kayla’s legs go numb midway through long races. Once she stops running, she is unable to control her legs and collapses to the ground. After her diagnosis, Kayla decided she wouldn’t let MS stop her. She went from being one of the slowest on her team to winning the North Carolina state title. Today, she’s one of the nation’s fastest high school distance runners.

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Banning "Bossy" and Stopping Sexism at School

Have you noticed #banbossy trending online or seen the #banbossy video starring Beyoncé? Created by LeanIn.org and the Girl Scouts, the Ban Bossy campaign calls attention to the double standard that prevents girls from being assertive without being labeled “bossy.” According to BanBossy.com, studies show that girls are twice as likely as boys to worry that leadership roles will make them seem “bossy.” Another study found that, between elementary and middle school, girls’ self-esteem drops 3.5 times more than boys’. The Ban Bossy campaign encourages girls to take practical steps, like talking confidently and not apologizing for speaking up in class. Today’s teens can overcome the stereotypes that prevent girls from developing leadership skills. Those skills are essential for success in college and the workplace.

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Projects Share provides holiday meals

The SCA’s Project Share recently coordinated efforts with community members and school social workers to provide Thanksgiving meals with all of the trimmings to several local families who are economic
 

Roslyn Landmark Society to talk host on ‘Jackie O’

The Roslyn Landmark Society is hosting “Jacqueline Kennedy Onassis: A Remembrance,” at the Atria of Roslyn, located at 99 Landing Road, Roslyn, on Wednesday, Dec. 11 at 7:45 p.m.
 
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Today, we are talking to people about sustainable economic development, because we think it's important to show support for key issues that affect our community - like places in the Elmont for young professionals to live, shop and be entertained; like keeping families closer together and rebuilding the economic and social pillars of the community.

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Latest Comments

  • Campaign to boycott (Anheuser-Busch) Bud Light Lime T.H.O.T Juice

    • Tammie Williams 05/10/2014 08:14
      "Dear Ms. Williams, The derogatory depiction you ...

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  • Locked Out Of The American Dream

    • Tammie Williams 12/23/2013 16:55
      Thank you for sharing this compelling story. I ...

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  • More Liquor for Elmont - ECSD Plan

    • jay 12/18/2013 18:47
      Just a few things, the Cosmos plan calls for a ...

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    • Carl Achille 12/12/2013 00:28
      The will of our community is unwavering, and our ...

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  • Oh, but the children

    • Lionel B 10/17/2014 07:03
      Welcome back bro! we missed the plain spoken ...

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