Anheuser-Busch, has committed more than 930 million dollars in National advertising campaigns and when Elmont Online learned of its "BudLight Lime T.H.O.T." campaign we reached out to two Elmont organizations Girls Pride and Women L.E.A.P. for comment.
The urban dictionary defines the word T.H.O.T as meaning THAT HOE OVER THERE! This urban slang, according to the urban dictionary, originated from Chicago and made popular by rapper Chief Keef. Bud Light Lime's current marketing and advertising campaign is attempting to appeal to urban communities by branding their new alcoholic beverage as T.H.O.T JUICE, with flavors in Lime-A-Rita, Straw-BER-Rita, etc.
In addition to the use of a derogatory word or acronym to describe women, the marketing campaign targets young children who are drawn in by the term juice and the sweet enticing flavors advertised.
"Bud Light Lime is conditioning our young boys and men to perpetuate stereotypes and crimes against women by promoting a product that finds it acceptable to demean women by calling them hoes", says Elmont resident and Project Director of Girls PRIDE (Providing Resources for Improvement Dignity and Empowerment), Tammie Williams. "I was shocked when a community resident told me about a drink geared towards young people called T.H.O.T Juice. He was very upset and feared the negative impact this drink can have on young women, who already are labeled and demeaned every day."